A question we get asked. An answer we're proud to give.
"Your clothes are so beautiful — but why are they so expensive?"
We hear this. And we understand it. In a world of fast fashion and Rs. 399 kurtas, our price tags can feel like a surprise. So instead of deflecting the question, we want to answer it honestly — because the answer is something we're genuinely proud of.
Because We Start Before the Fabric Is Even Cut
Before a single stitch is sewn, every fabric we use goes through pre-shrinking. This is a step that most brands skip — because it takes time, and time costs money.
We do it anyway.
Why? Because we've all experienced it — you buy a beautiful kurta, wash it once, and suddenly it's two sizes smaller and the shape is gone. Pre-shrinking ensures that what you receive from us fits and wears exactly as it was designed to — wash after wash, year after year. It's a step that costs us more. It's a step that benefits you completely.
Because Every Detail is Checked. By Hand. By Eye.
At Ginni by Ritivesh, we don't mass-produce. We make. There's a difference.
Every piece that leaves our studio has been checked — the seams, the stitching, the hem, the finish, the buttons, the lining. Not by a machine running a quality checklist, but by people who care about what they're making. People who understand that a crooked seam or an unfinished edge is not acceptable — not at this price point, not at any price point.
This attention to detail takes time. It takes skill. And it cannot be rushed.
Because Our Designer is Based in Gurgaon — and She's Among the Best
Our designs don't come from a generic catalogue or a copy of something trending on fast fashion sites. They come from a designer based in Gurgaon who brings deep knowledge of Indian textiles, silhouettes, and the modern Indian woman to every collection.
She understands what works on Indian body types. She understands how fabric behaves in Indian weather. She understands what a woman needs from her wardrobe — not just aesthetically, but practically.
Good design is invisible when it works. You don't notice the thoughtful seam placement that makes the kurta more flattering, or the cut that allows for movement without losing shape. You just know that it feels right. That's the work of a skilled designer — and skilled design has a cost.
Because We Use Fabrics Worth Using
We source our fabrics carefully — natural fibres, quality weaves, fabrics that breathe, drape, and age beautifully. We don't substitute cheaper materials to protect our margins. If a fabric isn't right for the piece, we find one that is.
You can feel the difference between a fine cotton kurta and a cheap polyester blend the moment you put it on. We will always choose the fabric you can feel good in.
Because Cheap Clothing Isn't Actually Cheap
A Rs. 499 kurta that loses its shape after three washes, pills after two months, and ends up in a donation pile by the end of the year — that's not affordable. That's expensive in a way that doesn't show up on the price tag.
A well-made kurta from Ginni by Ritivesh that you wear for three years, that still looks beautiful after fifty washes, that becomes a piece you genuinely love — that's value. Real value.
We're not asking you to pay more. We're asking you to pay once, for something worth keeping.
We Know Our Worth. And So Do Our Customers.
The women who wear Ginni by Ritivesh understand what they're buying. They're not looking for the cheapest option — they're looking for the right one. They come back not because they have to, but because they've experienced the difference that quality makes.
So yes — we are expensive. And we make no apology for it.
Explore the Ginni by Ritivesh collection. Wear the difference.